Web Audit

The aim of a web audit is to analyze an existing web presence and facilitate performance improvements in order to create better online technical, structural and business delivery. It is well known that today your website is the primary communications platform for most stakeholders. But your site is also just one node in "a network of networks". As a result, it is vital that your site is finely tuned to maximize those other nodes - such as Facebook, Google, Yahoo, YouTube, LinkedIn, and mobile networks.

A website audit will:

  • Point out best practices of other sites within your industry
  • Analyze and critique your site architecture and user interfaces
  • Review the interaction/conversion gaps that exist
  • Review and recommend any changes to current traffic patterns/behaviours on the site
  • Provide keyword analysis and make recommendations
  • Provide on-page optimization analysis (Title Tag Optimization, Robots.txt Optimization, W3c Validation, Image & Hyperlink Optimization, Header Tag Optimization, Canonicalization)
  • Review your social media approach and suggest improvements
  • Provide initial keyword and PPC campaign strategies

Usability

Understanding and identifying audiences and stakeholders is the first step to creating a highly usable website. This is achieved through: Best Practices review & Report (we review other sites in Canada, the US and offshore) Audience analysis (we review any data you may have regarding your audience demographics) Perception audits (we review audience perceptions using online interview techniques)Stakeholder requirements gathering (we interview up to six key stakeholders on their impressions of the site)

Then, identifying key areas:

  • Current web statistics analysis
  • Copy and language usage audits
  • Navigational structures and methodologies
  • Modeling the user experience
  • User assistance techniques
  • Web response times
  • Broken links

Standards Compliancy

This involves looking at the current standard of web page coding and mark-up:

  • Appropriate use of international coding standards
  • Current compliance to standards
  • Beyond compliance, looking at well presented mark up
  • Cross browser performance
  • Cross platform performance
  • Adaptive technologies performance

Standards Compliancy

This involves looking at the current standard of web page coding and mark-up:

  • Appropriate use of international coding standards
  • Current compliance to standards
  • Beyond compliance, looking at well presented mark up
  • Cross browser performance
  • Cross platform performance
  • Adaptive technologies performance

Accessibility

We will analyze your site's availability to the widest possible audience to maximize economic benefit and ensure legal compliance with the DDA.

  • Detailed W3C conformance level reports
  • Analysis of website delivery for adaptive technologies and subsequent enhancements
  • Developing long term accessibility strategies
  • Advertising conformance logos

Information Architecture

We will look beyond the navigational structure of a website and analyze the management of information:

  • Use of Taxonomy
  • Meta tagging, including Dublin Core standards
  • Methods for encouraging browsing by subject matter, not simply by navigational structure
  • Search engine ranking and optimization

Contact Us

EVC Consulting

548 King Street West, Suite 301
Toronto, ON, M5V 1M3

Tel: 416-504-7228

chad@evcconsulting.com

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